Reed’s Jazz Bar

Brand Identity

Reed’s爵士乐酒吧品牌识别
 Project Team 
 Office 
Catherine.Wu / Project Lead
New York / 纽约
 Discipline 
 Services 
Graphic Design / 平面设计
Packaging Design / 包装设计
Design / 设计
Copy / 文案
Accounting / 客户服务

Wendy wanted to open a jazz bar in Brooklyn. For me, bar is more private, and also a place show its owner’s trait. So I used one word in her Chinese name “Reed” to name the bar and at the same time, chose script of “Reed’s” to be the main idea of the logo.  I combined the clef with the “s” to show the music element. I designed the logo in a relax and joyful way, aim to attract people who love jazz to come in and enjoy music and wine together. There’s also the designof business card and letterhead for the whole series. 

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LOGO Deisgn
LOGO设计
Card & Envelope Design
名片及信封设计
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Web Design
网页设计
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