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Reed’s Jazz Bar

Brand Identity

 Project Team 
Catherine.Wu / Project Lead
New York / 纽约
Graphic Design / 平面设计
Packaging Design / 包装设计
Design / 设计
Copy / 文案
Accounting / 客户服务

Wendy wanted to open a jazz bar in Brooklyn. For me, bar is more private, and also a place show its owner’s trait. So I used one word in her Chinese name “Reed” to name the bar and at the same time, chose script of “Reed’s” to be the main idea of the logo.  I combined the clef with the “s” to show the music element. I designed the logo in a relax and joyful way, aim to attract people who love jazz to come in and enjoy music and wine together. There’s also the designof business card and letterhead for the whole series.
LOGO Deisgn
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Card & Envelope Design
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Web Design
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