用设计促进资源整合与政企创新
.jpg)
TENCENT T Station
Motion Graphic Mural
腾讯 • T站动态影像墙
Client
Office
腾讯 / Tencent
上海 / Shanghai
Discipline
动态影像 / Motion Graphic
平面设计 / Graphic Design
3D建模设计 / 3D modeling Design
动态影像 / Motion Graphic
Services
设计 / Design
文案 / Copy
客户服务 / Accounting
Project Team
Natalie.Bai / Project lead
Zoe.Chao / Associate lead
Felix.Fu / Associate lead
Sullia.Qiu / Motion Designer
Grace.Sun / Motion Designer
Xiaoyu.Xue/ Motion Designer
Jeanne.Zhu/ Graphic Designer
Catherine.Wu/ Graphic Designer
Alan.Liu/ Graphic Designer
Angela.Song/ Graphic Designer
Chill.LI/ Graphic Designer
Stone.Liu/ Copy
Lesley.Zhang/ Account
Tencent T station, be with you.
In 2019, Chinese tech giant Tencent has established its new headquarter in Beijing, China. To celebrate this milestone, Tencent commissioned us to create this motion graphic mural piece inside their new HQ.
Technology, Talent, Temperature, and Tencent are the four key values of Tencent T station. We were inspired by these four key values and divided the motion piece into four different sections. We’ve used the visual of the new HQ as the key to the story to tie the sections together.
At Tencent, we thrive together.
At Tencent, we share the same dream.
腾讯于2020年在北京设立中国北区总部，随着新大楼的落成，腾讯T站联合NONE STUDIO制作了「T站 be with you」的动态宣传影像，以动静视觉阐述T站「科技创造未来，服务传递态度」的理念，以宏观笔触总览腾讯品牌17载的发展轨迹，记录楼宇落成这一刻的使命荣光。
本作品从T站的“Technology、Temperature、Talent、Tencent”4T核心出发，将腾讯新大楼的视觉形象化作全片线索，融汇多种视觉动态形式标记腾讯的历史节点，巧塑品牌温度。
这是腾讯汇集我们的事，也是我们走向腾讯的事。在腾讯，我们携手构建，连接你我，共筑美好未来。
.jpg)
动态影像墙 • 静态展示
/ Motion Graphic Wall • Static
.jpg)
.jpg)