【鸡鸣岛海参】品牌设计

Jiming Island Wild Sea Cucumber Logo Design

鸡鸣岛野生特级海参Logo设计

Client

Office

Jiming Island / 鸡鸣岛

Beijing / 北京

Discipline

Brand Identity / 品牌识别

Packaging Design / 包装设计

Key Visual Design / 主视觉设计

Services

Design / 设计

Copy / 文案

Accounting / 客户服务

Project Team

Felix. Fu / Project Lead

Natalie. Bai / Associated Lead

Catherine. Wu / Designer

Allen. Liu / Designer

Fangzhao. Zhou / Designer

Elain. Wang / Copywriter

Elly. Zhao / Account

Amelia. Liu / Intern

Anqi. zhang / Intern

Chenyu. Liu / Intern

Based on the analysis of characteristics and connotations of traditional

Chinese aesthetics, the illustrations we use on the packaging communicates

the essence of the brand personality.

在自然中寻找顶级感，在文化中寻找情感共鸣。

色调明快的插图将自然融于盒册之上，传达品牌深远意味，

以文献勾勒产品的中式内涵，以古韵诗句描绘四季，完成品牌的属性定位。

Logo Design

Logo设计

Typography & Color Palette

字体及用色

Use of LOGO

LOGO使用