TAIKANG LIFE INSURANCE

“Medical Care Service” logo & Exclusive Art Merchandise Design

泰康人寿“医养康宁”logo与大卫·诗坦
生命树衍生品设计
 Client 
 Office 
TAIKANG / 泰康
Beijing / 北京
 Discipline 
 Project Team 

Graphic Design / 平面设计

Brand Identity / 品牌识别

Packaging Design / 包装设计

Editorial Design / 编辑设计

 Services 
​Felix. Fu / Project Lead
Natalie. Bai / Designer
Elain. Wang / Copywriter
Elly. Zhao / Account

The tree of life is an important symbol in every culture. The logo consist of the figurative illustration of a tree of life and butterflies, which symbolizes vitality. The core of the

background story is to serve the people, to expand vitality, to give it all.

树是生命的原始象征,根为源,枝为养,叶为医,生生不息。

通过生命树与蝴蝶的具象形象,组成“医养康宁”主logo,

而“为人民服务”则是故事根源,为品牌注入源源生命力。

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Design / 设计

​Copy / 文案

​Accounting / 客户服务

Logo Design
Logo设计
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Exclusive Art Merchandise Design
​衍生品设计
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