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TAIKANG LIFE INSURANCE

“Medical Care Service” logo & Exclusive Art Merchandise Design

泰康人寿 • “医养康宁”logo与大卫·诗坦
生命树衍生品设计
 Client 
 Office 
泰康 / TAIKANG
北京 / Beijing
 Discipline 
 Project Team 

平面设计 / Graphic Design

品牌识别 / Brand Identity

包装设计 / Packaging Design

编辑设计 / Editorial Design

 Services 
​Felix. Fu / Project Lead
Natalie. Bai / Designer
Elain. Wang / Copywriter
Elly. Zhao / Account

The tree of life is an important symbol in every culture. The logo consist of the figurative illustration of a tree of life and butterflies, which symbolizes vitality. The core of the

background story is to serve the people, to expand vitality, to give it all.

树是生命的原始象征,根为源,枝为养,叶为医,生生不息。

通过生命树与蝴蝶的具象形象,组成“医养康宁”主logo,

而“为人民服务”则是故事根源,为品牌注入源源生命力。

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设计 / Design

文案 / Copy

客户服务 / Accounting

品牌标识设计
/ Visual Identity Design
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​衍生品设计
/ Exclusive Art Merchandise Design​
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