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用设计促进资源整合与政企创新
TAIKANG LIFE INSURANCE
“Medical Care Service” logo & Exclusive Art Merchandise Design
泰康人寿 • “医养康宁”logo与大卫·诗坦
生命树衍生品设计
Client
Office
泰康 / TAIKANG
北京 / Beijing
Discipline
Project Team
平面设计 / Graphic Design
品牌识别 / Brand Identity
包装设计 / Packaging Design
编辑设计 / Editorial Design
Services
Felix. Fu / Project Lead
Natalie. Bai / Designer
Elain. Wang / Copywriter
Elly. Zhao / Account
The tree of life is an important symbol in every culture. The logo consist of the figurative illustration of a tree of life and butterflies, which symbolizes vitality. The core of the
background story is to serve the people, to expand vitality, to give it all.
树是生命的原始象征，根为源，枝为养，叶为医，生生不息。
通过生命树与蝴蝶的具象形象，组成“医养康宁”主logo，
而“为人民服务”则是故事根源，为品牌注入源源生命力。
设计 / Design
文案 / Copy
客户服务 / Accounting
品牌标识设计
/ Visual Identity Design
衍生品设计
/ Exclusive Art Merchandise Design
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